Metrics are commonly used to assess effectiveness. Operational statistics offer technical confirmation. However, behaviour often matters more than raw data. A display can be operational, yet still fail to communicate. Observing real-world behaviour clarifies why others underperform. Digital signage works best when it aligns with how people behave. Why numbers https://andrewdisplayreflections.bligblogging.com/40350009/perspectives-on-digital-signage-in-business-environments