Ecommerce marketing plays a pivotal role in the success of your Amazon PPC campaigns by shaping how effectively you attract, engage, and convert your target audience. A strong ecommerce marketing strategy ensures that your brand message, product positioning, and promotional tactics are aligned across all customer touchpoints—driving higher click-through rates (CTR) and conversions in ... https://www.brandscapeventures.com/blog/ecommerce-marketing-impacts-amazon-ppc-success