A/B testing is a powerful technique for refining and improving Amazon PPC marketing strategies by comparing two variations of ads or campaign elements to determine which performs better. Whether it's testing different ad creatives, headlines, keywords, or bidding strategies, A/B testing helps uncover what truly resonates with your target audience. For example, one version of an ad may... https://www.brandscapeventures.com/blog/ab-testing-amazon-ppc-marketing-usa