Integrating Amazon Pay Per Click (PPC) ads into your sales funnel strategy is key to driving targeted traffic and guiding customers through each stage of their buying journey. At the top of the funnel, PPC ads help boost brand awareness by targeting broad keywords and showcasing your product to new audiences. In the consideration stage, more refined ads—using phrase or exact match typ... https://www.brandscapeventures.com/blog/integrating-amazon-pay-per-click-ads-into-sales-funnel-uk