Each year, thousands of families across continents turn to remain connected during festivals. A small but significant example is when families send rakhi online to Amsterdam, enabling siblings to celebrate Raksha Bandhan in spite of miles separating them. But what seems to consumers like a straightforward online transaction is actually a complex dance of e-commerce platforms, supply ... https://www.zupyak.com/p/4562023/t/the-technology-and-supply-chain-innovations-driving-cross-border-festive-e-commerce